Entries are now open for the Leicestershire Tourism Awards 2024! Run annually by Leicestershire Promotions, the awards are one of the highlights of the year and culminate in a gala dinner and awards ceremony.


What are the Leicestershire Tourism Awards

As well as being the most prestigious awards for the sector locally, the awards give winners the chance to proceed to Visit England’s National Tourism Awards and be showcased on a much larger scale.

The awards are run by Leicestershire Promotions in conjunction with Visit Leicester and are open to all of the tourism and hospitality sector including hotels, B&Bs, restaurants, tea shops, pubs, visitor attractions, events and much more.

When local businesses enter the Leicestershire Tourism Awards they will not only gain the recognition of being part of them, they also have the chance to receive feedback on their offer from industry experts.

Entries are open until 26th July for the attractions categories, and 13th September for all the other categories. You can find all the details on the Go Leicestershire website.

They are also holding a special workshop on Wednesday 19th June for businesses who are interested in applying. The 90 minute workshop is free to attend and will provide businesses with lots of top tips on how to complete a successful application form as well as an opportunity to ask the team any questions about the application process, the best category for their business and anything else they think of! Just email info@goleicestershire.com to find out more and sign up!


The Categories!

The awards comprise a number of categories, many of them set nationally by Visit England. The winners of these core awards have the chance to progress to the national Visit England Awards

Core awards

  • B&B and Guest House
  • Small Hotel
  • Large Hotel
  • Camping, Glamping and Holiday Park
  • Self Catering Accommodation
  • Small Visitor Attraction
  • Large Visitor Attraction
  • Pub
  • Experience
  • New Tourism Business
  • Taste of England - Special Occasion Dining
  • Accessible and Inclusive Tourism
  • Business Events Venue
  • Ethical, Responsible and Sustainable Tourism

There are also a number of local awards specifically run by the team, and include some which has been suggested and will be chosen by Tourism students at Leicester College!

Local awards

  • Free Event
  • Event / Festival - Paid Entry
  • Live Music Venue
  • Team
  • Rising Star
  • Best Employer for Career Starters
  • Breakfast
  • Sunday Lunch
  • Tearoom/Coffee Shop
  • Casual Dining Experience
  • Beer Garden
  • Dog Friendly Venue

There will also be two special awards for the Best Day Out In Leicester and Leicestershire, which his nominated by the general public, and the Outstanding Contribution Award, nominated and chosen by Leicestershire Promotions.

The awards are sponsored by Pear Communications and Novotel Leicester.

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