With 2021 drawing to a close Eventurous, the event management specialists, have come up with 6 of the top event trends to look out for in 2022.


After a tumultuous few years, the shape of the events industry has changed dramatically. The pandemic has had a significant impact on the trends we expect to see in 2022. With a huge rise in virtual and hybrid offerings, a re-think in how in-person events are delivered safely, and a full review on engagement and participation levels, events are evolving constantly. We’ve taken a look at some of the emerging trends for 2022 and what events will look like in the near future.

 

1. Hybrid and Virtual Are Here to Stay
The move to remote working during the pandemic may not have worked for everyone, but many businesses saw huge benefits for employees and business owners alike. The reduction in costs for travel, office space, and business amenities, combined with the benefits of flexible working, means many companies are implementing remote working as a permanent option.

This will see the demand for virtual and hybrid event offerings continue throughout 2022, particularly for large organisations spread across multiple locations, as virtual/hybrid events offer increased accessibility and cuts out the need for travel. Virtual and hybrid offerings will grow and develop alongside this to become more diverse and offer a higher quality of services across the board. From fun virtual team building activities, to live-streamed conferences and events, the switch to digital is here to stay.

 

2. Sustainability as a Priority
The move to remote working saw many benefits to the environment, including a sharp decline in pollution levels across the UK. This highlighted the changes that can be made across businesses and lifestyles to reduce our impact on the environment, and reiterated the need to consider the effect each event has on nature.

Already a key issue before the pandemic took effect, sustainability will continue to remain at the forefront of event planners’ minds. In-person events will see an emphasis on reducing single use plastics, sourcing caterers who use local produce, and finding event venues with good public transport or cycling links to reduce emissions. We expect to see more venues implementing green policies - such as using renewable energy - and activities like team building taking a CSR-led approach.


3. Outdoor Events Remain Popular
The last two years found many of us rediscovering a love of the great outdoors, with it being one of the few places people could safely meet throughout the pandemic. When restrictions eased slightly to allow venues to serve food and drink outdoors, many hotels and venues invested in new alfresco settings that double up as unique meeting spaces.

Event planners are excited by the idea of creating inspiring spaces from a blank canvas, incorporating nature in all its glory. Comfort levels rise in an outside setting too, with people happier not to wear masks and the increased ease of social distancing. We expect to see lots of events taking place in the open in 2022, from corporate festivals and family fun days to casual meetings and team building events.


4. Multiple Event Locations
As well as an increase in outdoor event venues, we expect to see a rise in events being delivered across multiple locations, as the hybrid event model evolves. This will help to meet the demand for less travel and smaller gatherings, as businesses look to implement measures that help attendees feel comfortable as they return to in-person events.

As 45% of people are still uncomfortable or unsure about attending large live events, event planners will look to split attendees across venues. Much of the event would be run from a central ‘hub’, with the majority of attendees and speakers based here. Smaller, regional venues will then host gatherings of attendees, with the main hub connected by virtual event technology which each group will log into remotely.

Alongside reducing travel and making attendees feel more comfortable, this also allows events to add extra personalisation for those smaller gatherings. The main agenda can be delivered through the central hub, with smaller break-out sessions, networking, and team building activities taking place at the individual locations.


5. Increased Focus on AV
Driven by hybrid and virtual events, 2022 will see a rise in demand and investment in audio visual technology. Particularly with the complexities of hybrid event solutions - where sound and video is streamed between live and virtual audiences in different locations - investing in high-quality AV solutions will be top of event planners’ tick lists.

Event planners will be looking for venues and services providing fast and reliable Wi-Fi, high-quality cameras and microphones, and large LED screens and displays. Focus will be on creating a smooth link between locations and delivering an engaging experience for virtual attendees.


6. Event Tourism
The lack of travel for leisure over the past two years may see a rise in business travel towards the end of 2022, as a way to incentivise and engage delegates at events. Nearly two-thirds of meeting planners believe that off-site meetings are more productive than those held in the office, as the change of scenery and play on the senses helps to inspire creativity and solution-led thinking. As more and more industries fully open, and countries relax travel restrictions, companies will look to host events in exciting locations, creating a more engaging experience for their employees.

This travel won’t necessarily be overseas but exploring cities and areas of interest nationally. Event planners will have the chance to create themed events, and make the most of interesting surrounding, discovering new catering options and planning an agenda that works in local history. There will be a rise in demand for team building activities such as GPS Treasure Hunts in London and an increased search for unusual venues. This combination of travel and business will give companies a chance to incorporate some exciting leisure time into conferences, tackling burnout and rewarding employees for working hard through a difficult period.


In Summary
There’s no hiding the fact the pandemic has changed the face of the events industry for good, highlighting issues that may have gone undiscovered, and accelerating the development of new and intriguing event offerings. As we move into 2022, the technology, creativity, and passion for events will continue to grow and evolve, and we can’t wait to see what new products and services emerge from this development.


Author notes and contact details

Eventurous Ltd

Lorna Boyer, Marketing Manager

01827 215 200

sales@eventurous.co.uk

About Eventurous:
As specialists in event management services and corporate team building activities for over 30 years, our unrivalled expertise guarantees exceptional results. From the planning stages to event delivery and beyond, our commitment is to take your vision, your aims and even your most imaginative suggestions – and bring them to life with a seamlessly executed event that will earn a place in the company record books. Our dedicated team take care of every aspect, from finding the perfect venue to stunning visual displays and spectacular performances that delight guests and inspire teams.

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As specialists in event management services and corporate team building activities for over 30 years, Eventurous’ unrivalled expertise guarantees exceptional results. From the planning stages to event delivery and beyond, their commitment is to take your vision, your aims and even your most imaginative suggestions – and bring them to life with a seamlessly executed event that will earn a place in the company record books.

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