We’re proud that numerous venues across Leicester & Leicestershire have achieved the Meeting Industry Association’s (MIA) AIM Accreditation.

The AIM Accreditation is the UK’s only recognised scheme for the meetings and events industry. The accreditation is a mark of excellence and shows an organisation has demonstrated a professional approach to the meetings and events industry. It shows that a venue will ‘deliver first-class service, excellent facilities and a total commitment to upholding legal compliance and health and hygiene protocols.’ This is especially important as we begin to come out of the COVID-19 lockdown. To find out more about health & safety procedures relating to COVID-19 please read our latest statement here.

The accreditation works on a benchmarking system and venues or suppliers are assessed by the MIA on a set of quality standards.


There are 3 levels of AIM accreditation that can be achieved.

Entry Level – Attained through a strict self-assessment process that must be renewed annually but is assessed every six months. Entry-Level venues are fit for purpose, have good quality catering, are legally compliant, and be capable of meeting most meeting requirements.

Successful achievement of AIM Entry Level entitles venues to AIM Higher to achieve AIM Silver or Gold. The AIM Higher process is a robust business process which involves in-person assessments by professional industry assessors. The AIM Higher accreditation is renewed every 3 years but is assessed every 6 months.

AIM Silver - AIM Silver venue will meet all the criteria of an entry level venue, with the addition of being an excellent venue and providing exceptional service.

AIM Gold – These venues meet the requirements of Entry-Level and Silver but are exceptional venues and demonstrate the highest quality of service. AIM Gold is the highest accreditation a venue within the meeting and events industry can receive within the UK.

We are delighted that 8 of our venues have attained the AIM Secure Accreditation, 2 of which have achieved Gold. The full list of the accredited venues can be found below.

Venues

Accreditation Level

Imago Venues

Burleigh Court

Gold

Elite Athlete Centre & Hotel

Entry-Level

Holywell Park Conference Centre

Gold

The Link Hotel

Entry-Level

Kilworth House Hotel

Entry-Level

Leicester Racecourse

Entry-Level

Novotel Leicester

Entry-Level

NSPCC Training Centre

Entry-Level

Related

Burleigh Court
Conferences & Weddings Conferences Category
Burleigh Court Exterior

Burleigh Court is one of the Midlands largest 4 star accredited residential conference centres and hotels, combining outstanding meeting facilities with first-class accommodation.

Elite Athlete Centre and Hotel
Conferences & Weddings Conferences Category
Elite Athlete Centre & Hotel Exterior Sign

The Elite Athlete Centre and Hotel is a unique specialist hotel environment, designed specifically to meet the needs of elite athletes and their support staff. Our pioneering new hotel provides 44 specialist bedrooms, including 20 altitude rooms.

Holywell Park Conference Centre
Conferences & Weddings Conferences Category
Holywell Park Conference Centre Welcome Sign

A high quality specialist conference centre set in landscaped grounds in Leicestershire, Holywell Park offers 12 purpose-built training, meeting and exhibition rooms for up to 280 delegates.

Kilworth House Hotel and Theatre
Conferences & Weddings Conferences Category
Kilworth House Hotel & Theatre Exterior

Kilworth House Hotel and Theatre is the perfect venue for business or leisure, blending Victorian opulence with fine food and contemporary luxury.

Leicester Racecourse
Conferences & Weddings Conferences Category
Leicester Racecourse Stand View

Leicester Racecourse is a dual Flat and National Hunt venue located in the East Midlands. As well as hosting 30 race meetings throughout the year, we are also an outstanding venue for conferencing, weddings and so much more.

The Link Hotel
Conferences & Weddings Conferences Category
The Link Hotel Welcome Sign

The Link is a modern hotel offering versatile meeting and banqueting facilities for up to 200 guests. All meeting rooms offer free Wi-Fi (Up to 1 gbps), comfortable seating and natural daylight.

Novotel Leicester
Conferences & Weddings Conferences Category
Novotel Leicester Exterior

Novotel Leicester is a modern and stylish 154 room hotel, ideally located within walking distance of the city in the newly regenerated Waterfront area.

NSPCC National Training Centre
Non Residential
NSPCC National Training Centre Willow Room Cabaret

The NSPCC National Training Centre offers purpose built facilities for hire: perfect for meetings, conferences and training days. What ever your event our team of highly experienced coordinators will be on hand to ensure your event runs smoothly from start to finish.

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