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We’re proud that numerous venues across Leicester & Leicestershire have achieved the Meeting Industry Association’s (MIA) AIM Accreditation.
The AIM Accreditation is the UK’s only recognised scheme for the meetings and events industry. The accreditation is a mark of excellence and shows an organisation has demonstrated a professional approach to the meetings and events industry. It shows that a venue will ‘deliver first-class service, excellent facilities and a total commitment to upholding legal compliance and health and hygiene protocols.’ This is especially important as we begin to come out of the COVID-19 lockdown. To find out more about health & safety procedures relating to COVID-19 please read our latest statement here.
The accreditation works on a benchmarking system and venues or suppliers are assessed by the MIA on a set of quality standards.
There are 3 levels of AIM accreditation that can be achieved.
Entry Level – Attained through a strict self-assessment process that must be renewed annually but is assessed every six months. Entry-Level venues are fit for purpose, have good quality catering, are legally compliant, and be capable of meeting most meeting requirements.
Successful achievement of AIM Entry Level entitles venues to AIM Higher to achieve AIM Silver or Gold. The AIM Higher process is a robust business process which involves in-person assessments by professional industry assessors. The AIM Higher accreditation is renewed every 3 years but is assessed every 6 months.
AIM Silver - AIM Silver venue will meet all the criteria of an entry level venue, with the addition of being an excellent venue and providing exceptional service.
AIM Gold – These venues meet the requirements of Entry-Level and Silver but are exceptional venues and demonstrate the highest quality of service. AIM Gold is the highest accreditation a venue within the meeting and events industry can receive within the UK.
We are delighted that 8 of our venues have attained the AIM Secure Accreditation, 2 of which have achieved Gold. The full list of the accredited venues can be found below.
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Venues |
Accreditation Level |
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Imago Venues |
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Gold |
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Entry-Level |
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Gold |
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Entry-Level |
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Entry-Level |
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Entry-Level |
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Entry-Level |
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Entry-Level |
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