triumph visitor centre bike

Triumph Factory Visitor Experience


Triumph Factory Visitor Experience

From Steve McQueen and Marlon Brando to David Beckham and George Clooney, the Triumph motorcycle is the last word in Hollywood cool. And they are based right here in Leicestershire. At the Triumph Visitor Experience you can take a tour of the factory and see iconic bikes including the one used in one of the most famous Hollywood movies of all time; The Great Escape!

So much more than just a motorcycle museum, the Triumph Factory Visitor Experience tells the whole story of why people ride by bringing together a spectacular collection of historic and modern achievements in motorcycle design, engineering, racing and popular culture.

As well as showcasing legendary iconic motorcycles from Triumph’s long and impressive history, the Triumph exhibition also highlights the amazing engineering technology that makes Triumph the world-class motorcycle manufacturer that it is today.

Visitor Details

Key Information

Normandy Way, Hinckley, Leicestershire, LE10 3BZ

Tel: +44 (0) 1455453088

Opening Times

Opening Hours: (1 Jan 2021 - 31 Dec 2025)
Wednesday - Sunday10:00 - 16:30

* Open all year, Wednesday to Sunday 10am – 4.30pm:



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Map & Directions



  • Uncover the story - What do a factory in Hinckley and one of the most iconic moments in Hollywood movie history have in common? The answer is a splendidly restored Triumph TR6 Trophy motorbike. On the silver screen, this is the machine that takes Steve McQueen’s character in The Great Escape on a thrilling chase culminating in a daring jump. In Leicestershire, it’s one of the incredible items displayed at the Triumph Factory Visitor Experience. <hr> The Triumph name has been synonymous with motorcycle design, racing and popular culture since 1902, and its legendary status was cemented right from the start. The military chose Triumph machines to see active service in both world wars, the brand held the motorcycle land speed record for 15 consecutive years, and its movie career kicked off with a role in The Wild One, when a brooding Marlon Brando caused mayhem on a 650cc Thunderbird 6T. <hr> It’s no surprise then that it’s the motorcycle of choice for thousands of bikers each year, including a host of famous names. From homegrown celebrities David Beckham and Ewan McGregor to Hollywood royalty George Clooney and Bradley Cooper, they’re all dedicated to this British icon. <hr> See what all the fuss is about at Triumph’s immersive Visitor Experience, based at the Hinckley factory site. An array of motorcycle memorabilia is on display and visitors can get up close to the iconic bikes they’ve seen in movies from The Great Escape to Jurassic World and Mission Impossible 2. <hr> They can also venture through the factory doors for an unparalleled behind-the-scenes tour to see how the machines are made, right here in Hinckley, from initial concept to final assembly. <hr> Before getting back on the road, a snack at the 1902 Café and shopping in the world’s only official Triumph factory shop also come highly recommended.

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